Montag, 30. Juli 2012
LABEL / yumumu
The amazing streetstyle scene in singapore i showed by the label UNCVRD. My new favourite is the label YUMUMU by Designer Lu Yilin.
Yumumu is a womenswear brand that projects an unwavering image of modernity in an understated, yet distinct style. Architectural forms and fuid lines come together in elegant constructions.
The style is clear, simple and creates a strong image of a modern woman.
Surprising contrasts in material and surfaces makes the clothes very interesting. Since its inception in late 2008, Yumumu has gained signifcant popularity and is sold in exclusive independent boutiques in Singapore and Japan.
Designer Lu Yilin's foray into various genres of art and design has birthed her distinctive style.Before college, Lu worked as a graphic designer to expose herself to the workings of the industry. Following that, she received a scholarship to pursue her Fine Art studies at the prestigious Slade School of Fine Art, London, where she majored in media and experimented with conceptual text and video installations. Her experiences and a deep interest in art and design culminated in a growing curiosity in fashion, leading to the making of her first dress. Self-taught as a fashion designer, Lu maintains a hands-on and experimental approach to her work.
Hope you like the label similar as me.